Some gift them to family and friends. Some keep them for their children. Some put them in safekeeping.
Others wear them as a daily reminder of perhaps their greatest accomplishment in auto racing.
It’s the steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona (with a white dial) that has become synonymous with victory in the 24-hour race that opens the IMSA season.
“Daytona is about one thing and one thing only: It’s just the watch,” said Bryan Sellers, the 2018 GTD Series champion who still is seeking his first Rolex 24 at Daytona victory after 13 starts. “You grow up in sports car racing knowing that is the one trophy you have to win before you walk away. You want to wear that watch to Daytona the next year, so that everyone knows you won it, or you want to wear it to the year-end banquet so people know you have won one.
“That is a race that when you win it, your name is forever etched in history. There is something special about it. Everybody wants the watch. That’s all that matters.”
Since 1992, every driver on a class-winning team in the Rolex 24 at Daytona (and the race’s grand marshal) has received the watch, whose retail price starts at more than $10,000. Last year, there were 16 watches awarded to the winners at Daytona International Speedway.
Every winner has a story of what the watch means, and every driver still trying to win their first has a story of what they’d do with it.
Here’s a sampling of what the watch means to those racing in the 58th running of the Rolex 24 at Daytona